{"id":274,"date":"2024-04-18T08:12:21","date_gmt":"2024-04-18T06:12:21","guid":{"rendered":"https:\/\/aarsberetning.fjordnorway.com\/2023\/?p=274"},"modified":"2024-04-24T14:52:29","modified_gmt":"2024-04-24T12:52:29","slug":"sosiale-medier","status":"publish","type":"post","link":"https:\/\/aarsberetning.fjordnorway.com\/2023\/sosiale-medier\/","title":{"rendered":"Sosiale medier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>I 2023 n\u00e5dde vi ut til 8,6 millioner<\/strong> kontoer med innholdet v\u00e5rt p\u00e5 facebook og Instagram. Vi har oppn\u00e5dd 177 tusen video-minutter avspilt i kanalene v\u00e5re, en \u00f8kning p\u00e5 54% fra i fjor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antall f\u00f8lgere <\/strong>p\u00e5 b\u00e5de facebook og instagram har lagt stabilt gjennom \u00e5ret. Vi har 225.500 f\u00f8lgere p\u00e5 Facebook og 101.800 p\u00e5 Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vi ser at vi ikke har<\/strong> like sterk vekst i f\u00f8lgere som tidligere. Den organiske rekkevidden er fortsatt utfordrende i Metas univers og i 2023 satset vi kun p\u00e5 organisk posting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vi har oppgang p\u00e5 91%<\/strong> rekkevidde p\u00e5 v\u00e5re facebook poster, mens vi har en nedgang p\u00e5 46% rekkevidde p\u00e5 Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I 2023 n\u00e5dde vi ut til 8,6 millioner kontoer med innholdet v\u00e5rt p\u00e5 facebook og Instagram. Vi har oppn\u00e5dd 177 tusen video-minutter avspilt i kanalene v\u00e5re, en \u00f8kning p\u00e5 54% fra i fjor. Antall f\u00f8lgere p\u00e5 b\u00e5de facebook og instagram har lagt stabilt gjennom \u00e5ret. Vi har 225.500 f\u00f8lgere p\u00e5 Facebook og 101.800 p\u00e5 Instagram. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forbrukerkommunikasjon"],"acf":[],"_links":{"self":[{"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":8,"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/posts\/274\/revisions\/549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aarsberetning.fjordnorway.com\/2023\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}